Mukesh Ambani announces Diwali offer: Jio Bharat 4G phones at under Rs 700

Mukesh Ambani 's Reliance Jio has announced Diwali Dhamaka Offer, which allows customers interested in its Jio Bharat 4G phones to buy them at discounted prices. This special promotion has significantly reduced the price of these devices from the original Rs 999 to a festive price of Rs 699, making them even more accessible for those looking to upgrade their mobile experience.

This limited-time offer is a part of Jio's strategy to boost sales during the festive season. However, it's important to note that this price reduction is not permanent. After the Diwali celebrations conclude, the Jio Bharat 4G phones will revert to their standard pricing of Rs 999. “This special Diwali offer is here to ensure everyone can connect with their loved ones seamlessly,” said the Ambani-led company in a release.

The monthly plan on the Jio Bharat 4G phones costs Rs 123, which the company says gives customers a savings of Rs 76 per month compared to the “lowest feature phone plan” from other operators. Jio said the Jio Bharat plan is about 40 per cent cheaper than its counterpart from other brands. “This effectively means that you get the price of the phone back in 9 months through the plan savings, and the Jio Bharat phone becomes effectively free,” said the company.

Customers get unlimited voice calls, 14GB of monthly data, access to over 455 live TV channels on JioTV and videos, live sports, and movies on JioCinema, and UPI services through the JioPay app. The plan is required to use Jio Bharat 4G phones.

The announcement comes days after Reliance Jio announced the Jio Bharat V3 and Jio Bharat V4 feature phones at the India Mobile Congress 2024. The new Jio Bharat 4G phones start at Rs 1,099 and offer voice and data benefits through the Rs 123 plan, which offers unlimited calls and 14GB of data.

In other news, Ambani, who is the chairman of Reliance Industries, sat with Nvidia’s founder and chief executive officer Jensen Huang in a fireside session at the Nvidia AI Summit India in Mumbai earlier this week. Ambani talked about India’s progress in the AI space, citing projects that Reliance has undertaken. Among them is the collaboration with Nvidia to build AI infrastructure in India.