Jubilant Foodworks Signs MoU With Coca-Cola - Details

Jubilant FoodWorks, on Thursday, 27th December 2024 said it has signed a Memorandum of Understanding (MoU) with Coca-Cola India to purchase a portfolio of sparkling beverage products and certain other products from its authorised bottlers.

Jubilant And Coca-Cola MoU: Crux

In a BSE filing Jubiliant FoodWrks said, “Jubilant FoodWorks Limited (‘Company’) has entered into a Memorandum of Understanding (‘MoU’) with Coca-Cola India Private Limited, containing the principal terms and conditions for the purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorized bottlers, and for conducting marketing activities (which will be undertaken in the usual/ordinary course) for the said products as defined in the MoU."

Jubilant And Coca-Cola MoU: Other Details

Other particulars of the contract include:

• The Company will purchase a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorized bottlers, as defined in the MoU, that is, Jubiliant will buy drinks that the two parties have agreed in the agreement.
• The Company will conduct marketing activities (which will be undertaken in the usual/ordinary course) for the said products as defined in the MoU, that is, the marketing activities for Coca-Cola will be the same as done for other Jubiliant products.
• A Master Agreement will be executed between the parties commencing from April 1, 2025, based on the principal terms and conditions mentioned in the MoU, that is, plan of action under MoU will come into effect on April 1, 2025.
• Other terms and conditions are similar to the size and scale of such arrangements, that is, general practices of deals of this size will be complied with,

“The arrangement will help JFL enhance its consumer offerings.” the filing said.

Jubilant FoodWorks Limited (JFL Group/Group), incorporated in 1995, ranks among the leading food service companies in emerging markets. Its Group network comprises 3,130 stores across six markets – India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. 

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