Zomato, Blinkit, Demart, Which Quick Commerce Stock To Invest In? Bernstein Shares Targets

As per a report by Bernstein, India's quick commerce sector is expected to expand beyond groceries into new categories and cities in 2025 as Tier-2 and smaller cities are warming up to this model. Given this trend, the report writes about quick commerce stocks and which one investor should pick. 

Quick Commerce 2025: Which Stock Will Lead?

2025 will see an amplification of quick commerce vs other channels. The top 40 – 50 cities constitute about $250Bn of the overall grocery market. Quick commerce is uniquely positioned across proximity, pricing & selection & will continue to grow at 75-100 per cent YoY vs retail which experienced growth in the low teens. “ Zomato is our Top internet pick & as the beneficiary from Quick commerce (100 per cent +YoY),”. The report recommends Zomato's stock as a viable investment. It added,  “We see Zomato as the biggest beneficiary.” 

The report also said, Blinkit continues to grow at a stronger rate than modern retailers. Blinkit grew 25 per cent quarter on quarter, while Reliance Retail grew 1 per cent QoQ, Dmart grew 3 per cent QoQ and Spencer Retail grew 7 per cent QoQ. On a year-on-year basis, Blinkit has been delivering about 100 per cent growth in the past four quarters.

Quick Commerce 2025: Industry Growth Expected

The ability to hyper-localise services, offer diverse products, and deliver within a 3-kilometer radius is driving its popularity among consumers.

It also noted that consumer goods companies have identified quick commerce as the fastest-growing platform among all retail channels.

Currently, e-commerce contributes around 8 per cent-10 per cent to the revenue mix of leading FMCG firms. Within this, quick commerce is making significant inroads, becoming a preferred channel for both legacy and new-age brands.

The report said, "D2C brands have seen exponential growth on quick commerce platforms. Platforms now keep a 30 per cent brand mix of D2C/new age brands."

Direct-to-consumer (D2C) brands, in particular, are thriving on quick commerce platforms. Many platforms now allocate over 30 per cent of their brand mix to D2C and new-age products. 

Key FMCG brands are also seeing a notable increase in their online sales, with growth rates exceeding 20 per cent, largely driven by the rapid adoption of quick commerce.

The report outlined that in 2025, quick commerce is expected to further strengthen, its ability to deliver a wide range of products quickly, with minimal effort for consumers, is likely to make it a dominant player in India's evolving retail ecosystem.

As the sector continues to expand, it is set to redefine how Indians shop, offering unparalleled convenience and accessibility across diverse geographies and product categories.