YouTube TV Subscription Cost To Increase? Reports

YouTube on Thursday announced that the price of its subscription service will rise again.

The video-streaming giant, in an email to customers said that it will be increasing prices of its subscription by USD 10 starting next year "to keep up with the rising cost of content and the investment we make in the quality of our service."

This is in effect starting from January 13, 2025. YouTube TV's monthly prices for a base plan subscription will rise from USD 72.99 per month to USD 82.99 per month.

Users can pause or cancel their subscription service, the firm was cited saying in a USA Today report.

The streaming giant's spokesperson Allison Toh said, "We don't take these pricing decisions lightly," adding that the firm gives all its members the flexibility to cancel their membership at any time.

Background

YouTube TV, launched in 2017, had gained popularity for its low-cost entertainment service that had attracted many.

Gradually, audiences also made the shift to streaming services and OTT and cable starting to become less subscribed.

Users of YouTube TV could watch anything for USD 35 per month using the app in 2017. Over the years, the firm made additions of programs and networks to the subscription service.

History of YouTube TV Price Hikes

* 2017: $35 per month
* 2019: $49.99 per month
* 2020: $64.99 per month
* 2023: $72.99 per month
 
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