YouTube launches new AI-powered features for creators: Hype, Veo, Communities and more

YouTube, at its recent Made on YouTube 2024 event, announced a host of new artificial intelligence powered features for creators. These features are not only aimed at helping creators make their videos accessible to more people speaking different languages but they are also aimed at helping them earn more from the video sharing platform.

Here is everything we know about YouTube's upcoming AI-powered tools for creators:

What's new in YouTube?

Veo: It is a video-generation model by Google 's DeepMind and it will bring more realistic backgrounds standalone video clips to Dream Screen. Dream Screen in a tool by YouTube that lets creators generate backgrounds in YouTube Shorts.

Communities: This is space that creators can enable on their channel page. In this space, both creators and subscribers can share pictures and ideas about the videos and topics that they like.

Community Hub: Community Hub is a space available in the updated YouTube Studio app that lets creators better engage with their audience. "They also get AI-enhanced comment reply suggestions as a starting point, so they can stay responsive even as their audiences grow," YouTube wrote in a blog post.

Inspiration: It is a tab in the YouTube Studio app that will help creators get suggestions, including titles, outlines and thumbnails, which they can turn into 'fully-fledged projects'.

Hype: YouTube describes Hype as an extension to the Like button. Viewers can like and then Hype a video that they liked so that it can reach more viewers.

YouTube Shopping: At its recent Made On event, YouTube announced that it is expanding its YouTube Shopping beyond the US and South Korea to Indonesia, Thailand and Vietnam. It will let creators to earn commission by selling products on YouTube via affiliate marketing.

Auto dubbing: This feature enables creators to dub a video in different languages without recording them separately. YouTube said that it will be expanding the availability of this feature to 'hundreds of thousands of additional creators' creators in the coming days.

Gifts: YouTube is making Gifts available on vertical live videos on its platform. It will enable viewers to react on the live while giving creators new ways to earn through YouTube.