Will Trump's US election victory boost luxury home prices in India?

US election 2024: As US gears up for elections on vember 5, Indian real estate sector is closely monitoring potential implications of Donald Trump's electoral prospects. Trump's brand, particularly represented by Trump Towers, has already made a table impact on luxury property market, and election results could furr influence demand for high-end real estate in India.

Behind Trump brand

However, relationship between Trump and luxury properties bearing his name is more complex than it appears. While Trump Towers are recognised for ir opulent design, y are t developed directly by Trump's organisation. Instead, local developers collaborate with Trump Organisation, paying a licencing fee of 3-4 per cent on each sale to use Trump brand.

se developers maintain luxurious aestic associated with Trump, often opting for striking glass facades and black-and-gold exteriors that resonate with brand's identity. Currently, completed Trump Towers exist in Pune and Mumbai, with additional projects underway in Gurugram and Kolkata. price range for se high-end units starts at Rs 10.40 crore and can soar up to Rs 19.05 crore, as per property portals like 99acres and housing.

Trump's strategic Indian debut

Trump's entry into Indian market began in 2012 when he partnered with Tribeca Developers, granting m exclusive rights to develop Trump-branded properties. This move capitalised on rising demand for luxury real estate, leveraging global recognition of Trump brand to appeal to affluent buyers in India.

Recent market trends highlight a significant shift in buyer preferences. In first half of 2024, properties priced above Rs 1 crore accounted for 41 per cent of total sales, up from 30 per cent in same period previous year. This growth indicates an increasing appetite for high-end properties, characterised by modern amenities, unique designs, and superior materials.

Trump’s luxury brand has drawn high-net-worth individuals and n-resident Indians (NRIs) in search of properties that exude sophistication and exclusivity. demand remains strong, with high-profile buyers, including Bollywood actors, investing in units within se iconic towers.