'Set To Blow Up..' Zerodha's Nikhil Kamath Predicts The Future Of Men's Grooming Market

Nikhil Kamath of Zerodha recently posted on X about the growing demand in men's grooming segment. He mentioned that one of the factors is the rise in disposable income.

Men's Grooming Market: What Did Nikhil Kamath Write?

Kamath posted, "With evolving gender norms, This market, in my opinion as a man who puts on mint foot cream before going to sleep, is set to blow up :) Not because their face is a moneymaker or to prevent skin cancer, but cos Social Media has made our need for validation higher than ever before… Pick what worked with women and build for men maybe, perhaps jewelry next..."

"The grooming market has grown exponentially, with 76 brands targeting men today, compared to just 18 in 2009." Kamath said in a visual shared in the post. He also plastered brand names like Nykaa Man, Beardo, Bombay Shaving Company, and other brands that are focused on men's grooming.

Men's Grooming Market: Backed By Research

The global men’s grooming products market was valued at USD 202.6 billion in 2022 and is projected to expand at a CAGR of 8.0% from 2023 to 2030. "Men are increasingly spending heavily on grooming goods as attitudes about conventional masculinity have shifted due to the rise of the metrosexual male and the growing influence of celebrities and influencers.", the report said.

Men's Grooming Market: The Future

Kamath also spoke about the future of men's grooming market in the post which said, "From Harry Styles' "Pleasing" to Dwayne Johnson's "Papatui", celebrities are reshaping the market."

"With today's educated consumers demanding science-backed results, brands that understand modern men's evolving needs are set to thrive."