Dolce & Gabbana’s Rs 9,000 dog perfume: A paw-some idea or just a smelly cash grab?

Who says luxury is just for humans? Dolce & Gabbana is turning hes and twitching ses with its latest offering: a Rs 9,000 perfume for dogs. Named "Fefé" after Domenico Dolce's beloved pet, this alcohol-free “scented mist” is brand’s latest attempt to bring high fashion into animal kingdom. Inspired by Dolce's "unconditional love" for his poodle, Fefé is described as a “tender and embracing fragrance crafted for a playful beauty routine.”

Introducing #DGFefé, first fragrance mist for dogs by #DolceGabbana.

Discover more at https://t.co/AH8O2btGfF

animals were mistreated during making of this campaign. ir safety was fully protected.#DGBeauty pic.twitter.com/chYveXgkUC

— Dolce & Gabbana (@dolcegabbana)

Posh perfume packaging

fragrance itself is a blend of ylang-ylang, musk, and sandalwood, promising a delicate scent that’s as posh as it gets for your pooch. perfume is housed in a sleek green glass bottle, orned with a 24-carat gold-plated paw, and topped with a vibrant red cap because if you're going to spoil your dog, you might as well do it in style.

Dolce & Gabbana suggests a careful application process: spritz perfume on your hands, n gently rub it into your dog’s fur, avoiding se area. This method, y claim, offers your pet a moment of “scented pampering” that’s supposedly on par with a luxury spa day.

Sniffing out concerns

But before you rush to d this to your cart, it’s worth ting that t everyone is wagging ir tails in approval. Royal Society for Prevention of Cruelty to Animals (RSPCA) has raised concerns about impact of such products on dogs’ sensitive ses.

“Dogs rely on ir sense of smell to communicate and interact with ir environment,” said Alice Potter, RSPCA’s senior scientific officer.

“Strong-scented products like perfumes can be really unpleasant for m,” Potter ded.

Pet pampering debate

RSPCA isn’t alone in its caution. While Dolce & Gabbana assures that “ animals were mistreated during making of this campaign” and that perfume is safe for dogs, some critics argue that product is just ar example of unnecessary humanisation of pets.

So, while Fefé might d a touch of luxury to your dog’s life, it’s worth considering wher your pet really wants or needs a designer scent. After all, your dog’s idea of a perfect day probably involves more rolling in mud than a spritz of sandalwood.