Rs 2.2 Crore 'Suspicious Transactions'? E-Commerce Site Files Case - Details

E-commerce platform Meesho has decided to tackle 2.2 crore transactions of a suspicious nature on its platform. The Soft-Bank backed unicorn and filed 12 cases in the last 12 months, according to the company's annual report released on Monday, 18 November 2024.

Why The Sudden Move?

According to the National Crime Records Bureau's 2023 report, cybercrime complaints surged by 61%, averaging over 5,000 daily, underscoring the urgent need for robust digital security measures.

Understanding the exigency of the situation, Meesho has announced 'Project Vishwas' to fight online frauds and enhance risk capabilities through comprehensive approach, utilizing cutting edge technology, strategic initiatives, legal processes and third-party expertise, the company said in its third 'Trust Assurance Report' announcement. The company will continue to invest in a dedicated 'trust and safety' scheme.

With technological advancements and data analytics, they were able to prevent 13 lakh bot orders and 77 lakh scam attempts.

Here's What The Top Brass Has To Say

Sourabh Pandey, General Manager of fulfillment & Experience at Meesho says, “A key component of Meesho's strategy is 'Project Vishwas,' a broad initiative that incorporates various methods to demonstrate our commitment to the safety of both customers and sellers. By leveraging advanced technologies, collaborating with specialized agencies and consultants as well as conducting rigorous on-ground audits, we are trying to stay ahead of the curve in fraud prevention. To effectively combat these frauds, we also have a dedicated trust and safety team focused on building and maintaining user trust.”

The government is equally elated to collaborate with Meesho in fighting online frauds.

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Dr. Ravi Prakash Meharda, Director General of the Anti-Corruption Bureau, Rajasthan (formerly Director General, Special Crime and Records Bureau and Cyber Crime, Rajasthan) says,  “This collaboration represents a significant step towards creating a safer digital environment for citizens. By pooling our expertise and resources, we are confident in our ability to create a safer online environment for consumers and businesses alike."