Apple emerges as top-selling tablet brand in India in Q3 2024

Apple continues to dominate the Indian tablet market, holding a 34 per cent market share, primarily driven by a significant increase in sales of its 10th-generation iPad, which accounted for 60 per cent of total device shipments. The company reported a remarkable year-over-year growth of 95 per cent and a quarter-over-quarter increase of 79 per cent in the September quarter, according to a report by market analysis firm CyberMedia Research.

The rising demand for Apple's advanced tablets, especially in the premium category, contributed to a 46 per cent year-over-year increase and a 79 per cent quarter-over-quarter jump in the overall Indian tablet market. The report highlights an increase in demand for 5G tablets and notes the introduction of more premium models during this quarter.

"The tablet market is on the growth include, steered by a surge in 5G tablet adoption and a clear ongoing trend towards premiumisation during the festive season sales," said Menka Kumari, Analyst - Industry Intelligence Group (IIG) at CyberMedia Research. "India's value-conscious consumers are prioritising better-specced tablets for work, learn, and play," she added.

Samsung ranked second in the market, achieving a 70 per cent year-over-year growth and capturing a 25 per cent market share. According to the report, the Samsung Galaxy A9 Plus 5G was the company's best-selling tablet, making up 52 per cent of total shipments in the September quarter. Xiaomi secured third place with a remarkable 146 per cent year-over-year growth, driven by sales of the Redmi Pad and Redmi Pad SE Wi-Fi, which contributed 37 per cent and 26 per cent, respectively, to the company's total shipments.

OnePlus also experienced substantial year-over-year growth of 97 per cent, aided by high demand for its OnePlus Pad Go Wi-Fi series, which accounted for 57 per cent of the company's total shipments. Conversely, Lenovo faced a decline of 13 per cent in shipments, although there was notable demand for the Lenovo Tab M11 4G + Wi-Fi and Lenovo Tab Plus, which made up 28 per cent and 16 per cent of the brand's total shipments, respectively.

The report indicates that while 5G tablets are in high demand, Wi-Fi tablets continue to lead the segment with a 62 per cent share, while 5G tablets capture 19 per cent of the market.