Apple emerges as top-selling tablet brand in India in Q3 2024

Apple continues to dominate Indian tablet market, holding a 34 per cent market share, primarily driven by a significant increase in sales of its 10th-generation iP, which accounted for 60 per cent of total device shipments. company reported a remarkable year-over-year growth of 95 per cent and a quarter-over-quarter increase of 79 per cent in September quarter, according to a report by market analysis firm CyberMedia Research.

rising demand for Apple's vanced tablets, especially in premium category, contributed to a 46 per cent year-over-year increase and a 79 per cent quarter-over-quarter jump in overall Indian tablet market. report highlights an increase in demand for 5G tablets and notes introduction of more premium models during this quarter.

" tablet market is on growth include, steered by a surge in 5G tablet option and a clear ongoing trend towards premiumisation during festive season sales," said Menka Kumari, Analyst - Industry Intelligence Group (IIG) at CyberMedia Research. "India's value-conscious consumers are prioritising better-specced tablets for work, learn, and play," she ded.

Samsung ranked second in market, achieving a 70 per cent year-over-year growth and capturing a 25 per cent market share. According to report, Samsung Galaxy A9 Plus 5G was company's best-selling tablet, making up 52 per cent of total shipments in September quarter. Xiaomi secured third place with a remarkable 146 per cent year-over-year growth, driven by sales of Redmi P and Redmi P SE Wi-Fi, which contributed 37 per cent and 26 per cent, respectively, to company's total shipments.

OnePlus also experienced substantial year-over-year growth of 97 per cent, aided by high demand for its OnePlus P Go Wi-Fi series, which accounted for 57 per cent of company's total shipments. Conversely, Lenovo faced a decline of 13 per cent in shipments, although re was notable demand for Lenovo Tab M11 4G + Wi-Fi and Lenovo Tab Plus, which me up 28 per cent and 16 per cent of brand's total shipments, respectively.

report indicates that while 5G tablets are in high demand, Wi-Fi tablets continue to le segment with a 62 per cent share, while 5G tablets capture 19 per cent of market.