Want To Be A Leader In Every Segment We Operate In: ITC Chairman Sanjiv Puri

ITC is enhancing its competitiveness and innovation under its ‘Next Strategy,’ aiming to lead in every segment it operates. Chairman and Managing Director Sanjiv Puri outlined the strategy's focus on digitalisation, sustainability, and supply chain efficiency to shape a future-ready enterprise.

The ‘ITC Next Strategy’ is designed to drive growth and profitability by leveraging digitalisation, sustainability, innovation, and supply chain efficiency. These areas are key to making ITC competitive and contemporary, ensuring continuous innovation and leveraging the company's strengths.

ITC: Goals Of Next Strategy

ITC aims to be a leader in all its segments, making significant progress over time. While already leading in some areas, ITC's vision is to be a major player across all its business segments.
"In some segments, we are already leaders. It is our goal to be a leader in every segment we operate in”, Puri added.

ITC: Strategy and Growth

Given the volatile global environment, ITC emphasizes the need to stay nimble and consumer-centric. The company has empowered its workforce with flexibility and ownership to enhance competitiveness and innovation capacity.ITC's strategy includes growing its core businesses, addressing adjacent opportunities, and creating future categories. 

The company plans to continuously refresh and contemporize its portfolio, focusing on mega opportunities in India due to rising per capita incomes and consumption.

ITC: Focus On Core Segments

Cigarettes and FMCG contribute over 70% of ITC's business. The company announced a Rs 20,000 crore investment plan in the medium term. In the paperboard segment, ITC focuses on value-added paperboards and sustainable packaging, investing in plant-based moulded fibre.

ITC: FMCG & Hotel Business

In the FMCG sector, ITC leverages its Aashirvaad brand, offering products like multigrain atta, frozen bread, vermicelli, besan, and ghee. The company is also developing future categories like frozen snacks under ITC Master Chef to continuously innovate and drive growth.

ITC recently demerged its hotel business into a separate entity, ITC Hotels Ltd, with the listing date yet to be announced. This move aligns with ITC's strategy to focus on core growth areas and future opportunities.