Rs 2955 Crore Acquisition: Hindustan Unilever's Big Takeover Of This Company - All You Need To Know

Hindustan Unilever Limited (HUL) announced the acquisition of Minimalist, a fast-growing premium beauty brand, as part of its strategy to strengthen its presence in the high-growth masstige beauty category. The company will acquire a 90.5% stake in Minimalist, with plans to acquire the remaining 9.5% within two years.

“The Company has signed and executed the Share Purchase and Subscription Agreement (‘SPSA’) for acquisition of 90.5% of shareholding of Uprising Science Private Limited comprising secondary buyout for a cash consideration of INR 2670 crores at a  pre-money Enterprise Valuation of INR 2955 crores and a primary infusion of INR 45 crores, with an eventual acquisition of the remaining 9.5% of Uprising’s shareholding as per the terms set out therein” as per exchange filing.

HUL Acquisition: Details

HUL will acquire its majority stake through a cash consideration of INR 2,670 crore, valuing the company at INR 2,955 crore (pre-money enterprise valuation). Additionally, a primary infusion of INR 45 crore will be made to support future growth.

Minimalist’s current team, led by its founders, will continue to manage the brand in collaboration with HUL. The acquisition aligns with HUL’s Beauty & Wellbeing division's focus on high-growth and evolving consumer demand.

HUL Acquisition: Timeline For Completion

The transaction is expected to close by Q1 of FY 2026, subject to adjustments and conditions outlined in the agreement. HUL plans to acquire the remaining 9.5% stake within two years of completing the initial acquisition.

This acquisition underscores HUL's commitment to investing in innovative, high-demand beauty solutions to cater to evolving consumer needs.

About Minimalist

Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is a digital-first brand focused on delivering effective skincare and haircare solutions rooted in active-led science. The brand has grown rapidly, achieving an Annual Revenue Run Rate (ARR) of INR 500 crore in just four years while maintaining profitability.