'Rs 6000 Crore... Room Here To Build Really Large Brand' - Zerodha's Nikhil Kamath Has A Business Idea

Zerodha founder and entrepreneur Nikhil Kamath has shared a truly Indian business idea. Taking to X, Kamath said that there was room to build a large brand around the very Indian 'makhana' that sells to the world.  

"Maybe room here to build a really large brand, an Indian brand that sells to the world. Personally, I'm hooked on Makhana," Kamath said in his post.

In a detailed post which also included data and numbers, Kamath said that Makhana had become one of the very talked-about superfoods in the Indian market.

He also highlighted how with its rich nutrients and multiple health benefits, the popularity of this Indian nut has grown exponentially.

"The current worth of this industry is 3000 CR which may exceed 6000 CR in the next two to three years. Also, its growing demand in the markets like  China, Korea, Thailand, Europe and the US, has the potential to become a thriving industry and an export hub" - the data from Kamath's post indicated.

Bihar is the only state producing Makhana, Kamath's post noted. "From Makhana Penne pasta tp Makhana Kheer to Parathas and Curries, it finds a place across snacks, main course and desserts," Kamath noted, adding that the pandemic only fueled the demand, replacing popcorn wit makhanas, even though the latter is 15X more expensive.

Bihar's flood-prone region has become a boom for makhana, making the state a central focus of its production.

Makhana's popularity soared after it was granted the Geographical Indication (GI) tag as ‘Mithila Makhana’ in April 2022, highlighting its uniqueness and authenticity.