Google Maps unveils new features amid ongoing competition with Ola Maps in India

Google Maps vs Ola Maps: To strengthen its position against domestic rivals like Ola Maps, Google has announced a series of enhancements to Google Maps specifically for India’s users. The updates include real-time EV charging station information, flyover callouts, and AI-driven routing to optimise routes for four-wheeler drivers and reduce reliance on narrow roads.

A spokesperson from Google highlighted the competitive landscape with Ola, and said, "We're entering an exciting phase in mapping,".

The announcement comes shortly after Google decided to slash prices for its Maps platform by up to 70 per cent starting August 1, following a public push from Bhavish Aggarwal (Ola's Founder and CEO), encouraging Indian developers to shift from Google Maps to Ola Maps with incentives like one-year free access.

Addressing questions on the timing of these price cuts on Ola initiatives, senior executives from Google Maps have emphasised their focus on user and partner satisfaction rather than direct competition.

"We are dedicated to meeting the needs of our user base and developer partners," said Miriam Daniel (VP and GM at Google Maps). He said, “ The price adjustment coincides with our IO Connect event in Bengaluru and responds to long-standing partner requests for localised pricing structures.”

Google Maps has outlined six new features that are aimed at enhancing navigation efficiency and sustainability across India, which are driven by AI advancements and local partnerships. These updates reflect Google's commitment to advancing digital mapping for diverse user groups and businesses.

Among the innovations, Google Maps introduced an AI model designed specifically for Indian roads. This model integrates satellite imagery, Street View data, and other metrics to estimate road widths, optimising routes to avoid narrow passages without compromising travel time.

The rollout begins this week on Android devices in cities like Hyderabad, Bengaluru, and Chennai, with plans for expansion to iOS and additional cities shortly.

Additionally, Google Maps will now highlight upcoming flyovers along recommended routes, initially available in 40 Indian cities on Android platforms, with iOS support forthcoming.

The introduction of EV charging station information on Google Maps and Search aims to support electric vehicle drivers nationwide, with partnerships established with major EV charging providers across India.

A spokesperson said, "These enhancements underscore our commitment to improving digital mapping experiences and shaping the future of Google Maps in India," 

(with PTI inputs)