The re-commerce business model

Re-commerce involves the resale of used items, which traditionally occurred at flea markets and thrift shops but now thrives online.

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The fashion industry leads in re-commerce, with other sectors like furniture following, as seen with IKEA's take-back and second-hand pop-up store initiatives.

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The rise of secondhand fashion is accompanied by an increase in counterfeit luxury products, posing a challenge for brands to ensure authenticity.

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Luxury resale is growing rapidly, with the global market valued at $32.61 billion in 2021 and projected to reach $51.77 billion by 2026.

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The trend is driven by younger consumers prioritising sustainability, with Gen Z favouring eco-friendly products and contributing significantly to the secondhand market.

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Trademark counterfeiting occurs when unauthorised goods closely resemble brand-name items, causing consumer confusion and legal issues for brands.

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Brands combat counterfeiting through authentication strategies, in-store checks, special services, and blockchain technology to ensure product authenticity and protect customer trust.

Source: Pexels