Priyanshi Mishra
India’s all-new cafe culture
Moving beyond the traditional strong and milky filter coffee, Indian consumers are increasingly exploring high-quality beans, diverse brewing methods, and the unique flavours of different roasts.
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Continental Coffee Limited, the world's largest private coffee label, has entered the business-to-consumer segment, further intensifying competition and growth in the Indian coffee market.
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Rich in antioxidants, coffee is believed to help combat inflammation and protect against certain diseases.
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Methods like pour-over, French press, and cold brew are becoming more common, providing a diverse range of flavour profiles and experiences.
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The visual appeal and the sharing of coffee-related experiences create a buzz and influence consumer behavior.
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The increased demand is boosting the income of coffee farmers and creating jobs across various sectors, including baristas, roasters, and marketing professionals.
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