For good reason. A more than $100 billion valuation for OpenAI would look massive in the world of venture capital investing. But it would only be a modest bump from the level at which the maker of ChatGPT was valued back at its last funding round in February. The surprisingly sober increase makes sense.

The company backed by Microsoft is in talks to raise new money from investors, the Wall Street Journal reported on Wednesday citing people familiar with the matter. Its last funding round, which closed in February, saw its valuation more than double to $86 billion. Assuming it hits the lower end of its target this time, the increase would be a modest 16%. AI darling Nvidia’s shares have risen by 73% over the same period, as of Wednesday’s close. A basket of technology stocks including Nvidia, Microsoft, Alphabet, Amazon, Meta, Palantir and Apple is up 21%, according to Breakingviews calculations.

OpenAI’s business is growing fast as well. The company has achieved monthly revenue of $283 million and is expecting sales of between $3.5 billion and $4.5 billion in 2024, according to a July report by The Information. If it hits the midpoint of that range, OpenAI will have grown revenue by a whopping 300% this year. A $100 billion valuation would equate to 25 times 2024 revenue, half the level Nvidia was trading at on Wednesday, according to analysts’ estimate polled by LSEG.

But there are good reasons for the seemingly pedestrian valuation increase. The company led by Sam Altman has faced an exodus of senior executives according to media reports, including co-founder John Schulman, who joined OpenAI’s rival Anthropic. It needs to invest heavily in smarter AI models. And hope that part-owner Microsoft might buy it is fading, given likely opposition from antitrust watchdogs. The group led by Satya Nadella gave up a board seat in July.

Competition has also increased. Google’s DeepMind, Elon Musk’s xAI, Amazon-backed Anthropic and Meta are building smaller but effective AI models. OpenAI’s ChatGPT still holds top spot on the AI industry scoreboard Lmsys Chatbot Arena, but its rivals are catching up fast, and flush with cash. Musk’s xAI raised $6 billion in May from investors valuing it at $24 billion. Nvidia’s valuation is helped by the fact that its chips have limited rivals. Unfortunately for OpenAI, its customers have plenty of options to choose from.

OpenAI’s mooted $100 bln value is relatively sober

The company backed by Microsoft is in talks to raise new money from investors.

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