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  • Google offered to sell part of ad tech business, not enough for EU publishers: Report

Published 04:55 IST, September 19th 2024

Google offered to sell part of ad tech business, not enough for EU publishers: Report

Publishers rejected Google 's proposal because they want it to divest more than just AdX to address conflicts of interest due to its presence in almost all levels of the ad tech supply chain, the people said.

Reported by: Thomson Reuters
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04:55 IST, September 19th 2024