CK Israni group brings Italy’s popular fine dining chain ‘Crazy Pizza’ to India

Real Italian pizza: CK Israni Group on Monday announced its exclusive partnership with Crazy Pizza, a globally celebrated Italian brand, to bring the unique Italian dining experience to India. 
As per a statement, Co-founder and MD of the group, Chandni Nath Israni, has inked an exclusive pact to introduce Crazy Pizza's delectable offerings, with the first outlet set to open this calendar year.

The fine dining segment in India is blooming across its expanse. The growth in fine dining  segment is aimed for catering  to the demands of affluent consumers. With the overall restaurant industry expected to grow at a compound annual growth rate (CAGR) of 8.33 per cent from 2024 to 2029, as per a report by Mordor Intelligence. This growth is an increase from the 7.31 percent CAGR recorded from 2017 to 2023, highlighting a positive trend in the sector.

The history 

Crazy Pizza was founded in 1998 by the legendary Formula 1 icon Flavio Briatore in the picturesque Porto Cervo, Sardinia. The popular pizza brand  has since last 26 years captivated taste buds worldwide with its fusion of traditional Italian flavors and contemporary culinary flair. With its presence already established in prestigious locales such as Monaco, Italy, UK, Qatar, Saudi Arabia, and Kuwait, Crazy Pizza is now ready to cater to the Indian food aficionados.

“We are thrilled to bring Crazy Pizza to India, offering a unique blend of traditional Italian flavors and contemporary culinary artistry to our vibrant food scene. This partnership represents our commitment to introducing exceptional global dining experiences to Indian food enthusiasts, and we look forward to delighting our customers with Crazy Pizza's exquisite offerings and setting a new benchmark in the Indian dining experience," said Chandni Nath Israni, Co-Founder CK ISRANI GROUP.

Crazy Pizza has plans to embark on a culinary voyage across prominent metro cities, spreading the joy of authentic Italian flavors far and wide.

Crazy Pizza, Home of the Spinning Pizza, is a sleek and playful new dining concept that brings the passion and spirit of Italy to your table with a stylish spin on the quintessential Italian staple and a chilled yet vibrant atmosphere. 
It distinguishes itself with a meticulously curated menu crafted from the freshest ingredients, ensuring an immersive gastronomic experience that transcends boundaries.

Ambiance and delicacies 

Patrons can anticipate an electrifying ambiance, complemented by the pulsating beats of vintage tunes delighting in the art of pizza-spinning chefs. This infusion of energy promises an unparalleled dining escapade elevating your meal to levels of luxury.

“I am delighted to announce that in the near future, we will open our first restaurant in India, in the beautiful New Delhi, soon followed by a second one,” said Flavio Briatore, Founder of Crazy Pizza. 

As per  Briatore, Crazy Pizza is highly appreciated by its numerous and important Indian clients in all its venues, especially at our flagship in London. 

“For this reason, this announcement has been long awaited. 2024 is definitely the year of Crazy Pizza: following the inauguration in Bahrain and the announcement of our New York venue, along with many openings across Europe, we are ready to write a new chapter of success. And it doesn't end here; very soon we will be ready with new surprises,” Briatore added.