Amul Dudh Peeta Hai America? Jayen Mehta Speaks on Eyeing US, European Markets

India Economic Summit : At the India Economic Summit (IES) 2024, in conversation with Republic Media Network’s Senior Executive Editor Abhishek Kapoor, Jayen Mehta, Managing Director of Gujarat Co-operative Milk Marketing Federation (Amul), outlined the brand's ambitious growth plans during a session titled "Utterly Butterly Triumphantly." Mehta revealed that Amul is set to expand into the European market, beginning with Spain by the end of the month, following its recent entry into the US market.

"Amul is the largest food brand and the dairy brand of the world. Our brand stands right ahead in the world. We have processing plants in America as well as Europe. In the next 10 years, India will produce 1/3 of the world's milk. We will be on the breakfast table across the world. This is just the beginning. We are handling just 3 crore liters of milk, whereas India produces 60 crore liters of milk. Our brand stands right ahead in the world. We have 107 dairy plants, 35 of which are in Gujarat .

Mehta also stated how the Amul Girl has become the mood of the nation. He said, “Whatever she says or she speaks is what is the mood of the nation. At times, she is sad or she is happy. In cheeky, humourous and a very light way she communicates with our consumers. The agency has full creative freedom. We don’t have editorial interference in branding or campaigning through Amul Girl.”Mehta also highlighted Amul’s impressive Rs 80,000 crore turnover and its position as the world's strongest dairy brand, supported by 3.6 million farmer-owners. He emphasized the brand's significant role in India's economic growth. The India Economic Summit, held at Republic’s headquarters—the largest news center in Asia—brings together policymakers and industry leaders to discuss India's economic future. This year’s theme, "Viksit Bharat: Bullseye," focuses on envisioning a $50 trillion economy by 2047.

(Originally Published At Republic Media)